Regional Marketing Manager (f/m/div)

Key Tasks:
  • develop regional marketing strategy, identifying strategies for flagship brands and proposing its integration with the overall marketing strategy
  • analyze market conditions and their implications for flagship brands, proposing adjustments according to analysis 
  • manage, at a regional level, brands and their product range
  • monitor brands and their respective products sales performance
  • evaluate product portfolios for each brand, adapting the marketing practices for each brands range of products
  • suggest commercial incentive mixes to apply to each brand 
  • prepare sales forecasts for products that support the brands in the markets scope of responsibility
  • participate in the design, development and customization of products / packaging materials for mill brands in specific markets
  • manage with operation support of relevant sales force promotional campaigns to be developed in specific markets and the customers salesforce training on flagship brands
  • act as single point of contact for central marketing actions in respective markets
  • perform training sessions to customers sales teams
Education / Experience:
  • degree preferably in marketing, economics, management or similar
  • several years of experience in marketing
  • product- and campaign development
  • web marketing
  • training management
  • external communication
  • trade marketing
  • knowledge of pulp and paper market
  • good IT user skills
Personal Characteristics:
  • negotiation skills
  • results- and objectives orientation
  • great commercial understanding
  • creative thinking and innovative
  • customer orientation both internal and external
  • analytical and conceptual thinking
  • people-to-people and cultural understanding
  • team worker and cooperative
  • communicative and persuasive
  • capability to think in solutions
Languages:
  • German fluently
  • English fluently



Kennziffer:
11-RMM-38


Kategorie: Marketing
Branche: Papiererzeugung
Standort: Deutschland
Beginn: a.s.a.p.
Ansprechpartner:
Bogner Gottschalk Heine Unternehmensberater GmbH
Sigrun Wegener
Moosstr. 7
D-82139 Starnberg
Phone: +49-8151-654990
Mail: wegener@bgh-consulting.de

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