Management Consulting

Due to changing market conditions, a new competitive situation or other internal and external influencing factors, producing companies may need to improve their own business and production processes. The aim is to reduce production costs, increase productivity and optimize effectiveness and product quality.

In order to secure your company's results in the long term, our experienced consultants provide you with the necessary process consulting services.

In the first step, together with your experts, we obtain an overview of your processes, structures and costs as well as the existing product portfolio in a basic analysis. Subsequently, we work out and evaluate the optimization potentials in on-site workshops and classify the proposed solutions. The goal is to identify and document optimization approaches in your company according to your specifications.
Based on all information and results, we jointly develop possible alternative courses of action and create an implementation plan.

Unlike other consulting companies, however, our process consulting does not end here, because we continue to support you in the implementation of suitable measures.

The goal of our process consulting is the effectiveness of results.

Market analysis is a systematic examination of a market and its conditions. This includes the competitive situation, the target groups and their needs, and the trends and developments that could influence the market in the future.

The aim is to use this as a basis for estimating how customer groups might react to potential products and services or changes to them. As a subarea of market research, both qualitative and quantitative methods are suitable for a market analysis.

The results of the market analysis serve as a basis for defining strategic and operational corporate goals and developing suitable marketing strategies to achieve these goals. This is intended to avoid entrepreneurial failures. Because if the business plan takes into account the findings from the market analysis, they are also incorporated into the development of the brand strategy.

Target market

The definition of the target market includes its precise description as well as the differentiation of adjacent markets that are not part of the analysis. This creates the frame of reference for the entire market analysis.

Market size and development

The analysis of market size and development comprises three levels:

• Time-related market volume: determination of the market volume at a specific, usually current, point in time. From this, sales volume and product units sold can be derived.
• Period-related market volume: A retrospective analysis of market volume over a defined period. Here, growth rates over a longer period of time become apparent, enabling conclusions to be drawn about the stage of development of the market.
• Market development forecast: Within the market analysis, statements about expected growth and sales rates are particularly relevant. They can be decisive for whether a new product is introduced or what the focus of the business model is.

Competitive landscape

In order for companies to get an accurate idea of their competitors, competitive analysis is done in three steps.

Potential analysis

The potential analysis of the target market is based on the results of the previous analyses. The key question is how your company should develop in the future. The following questions, which we will answer together with you, play an essential role in the potential analysis.

The focus of digitization in manufacturing companies today is in the area of Industry 4.0, which is understood to mean all processes that serve to digitize production. So much for the definition. But what does it mean? Digitization refers to the increasing use of networked, digitized, automated technologies in our society. Industry 4.0 specifically refers to the development in industry.

The buzzwords are: Networking and self-control. Networked systems make it possible to exchange data and thus information and thus to interact intelligently. Self-control stands in contrast to the previous central control of machines: Until now, information was collected in different IT systems and evaluated by humans, who then made adjustments. For example, to increase the production rate or manufacture goods more efficiently.

This process will change fundamentally as a result of Industry 4.0. In the digitized future, all machines and the goods they produce will be equipped with sensors. They will communicate constantly and continuously optimize their processes. Not only among themselves, but with other systems: Production, sales, development, even customers and suppliers will be integrated into the networked world.

Intelligent control a defining feature of Industry 4.0
Networked machines control themselves independently and intelligently. Each machine knows how many components are still in stock. If a stock level runs low, the system automatically sends an order to the supplier, who then sends out supplies. Other machines plan production sequences independently and at lightning speed: If a car buyer decides at the last minute that his car should have a sunroof after all, the factory automatically plans another route through production for this car.

Centralized control thus becomes decentralized self-optimization. It is the next step toward factory automation, the so-called smart factory. Robots and machines are no longer mere automata that repeat a work step millions of times over - by networking all production processes, they decide independently which component takes which path through production. Logistics processes within a company, but also across supply chains, are becoming leaner.